• The first challenge involved in this project was to create a product architecture as the brand had multiple variants of a single product. Scalability was the major requirement as the company keeps innovating better and new products for their artists and customers.
• The second challenge was to create a blazing-fast responsive platform that will uplift customer experience. They wanted an on-demand scalable platform as they were expanding their product range faster, the creation of a cloud-based platform was needed that would bring the highest uptime with zero lag experience.

For creating the website, we opted for the Magento. Our team designed a hierarchical website architecture to manage its scalable product requirement. We developed the e-commerce functionality by leveraging cloud infrastructure for a faster product browsing experience.

As they supply their products to various global dealers, we created an online directory from where user can locate their local dealers. This implementation saved their additional magazine print cost and provided instant access to all their global customers to buy products locally.

After launching their e-commerce platform, their sales have grown by more than 120%. As customers now have the luxury of ordering their products right at their doorsteps, they are receiving an overwhelming response. Label M online platform now has more than 50,000 active customers which are generating additional sales round the clock without extra marketing and branding budget.